TWO Recent Articles Describe How Social Media Is a Necessity for Business
Social Media is no longer an option, or a “nice to have.” Just as we need the lights and A/C for our office to function, every agency needs social media in order to conduct business. It’s that simple. Social Media has become a utility.
You need to be where your clients and prospects are. And today, ever increasingly, that place is on social networks. Two recent articles illustrate what most of you know already: To survive in the marketplace today and remain viable in the future, every agency needs to participate in Social Media.
http://www.propertycasualty360.com/2012/05/04/insurers-find-social-media-lacks-roi-so-what
http://www.liveinsurancenews.com/using-social-media-marketing-for-insurance-agencies/8511839/
From the PropertyCasualty360 article “The truly important takeaway … [is] the overwhelming success of 85 percent of users seeing an increase in brand awareness on social media platforms.” This is a striking figure, and a reality check for all of us.
IMMS Issues “Spectacular” One Year Report Card for Transformer Marketing Program
Insurance Marketing & Management Services (IMMS) has unveiled its one-year report card for its social media marketing program, Transformer Marketing. The report indicates Transformer Marketing members are seeing a massive spike in social media connections, and that is leading to phenomenal growth in sales opportunities.
Click here to read the full press release.
IMMS Offers ‘Transformer Marketing’ Program
IMMS Executive Vice President Jeffrey Vann said Transformer Marketing is a perfect name: “Transformer Marketing is rapidly changing the insurance marketing landscape,” Vann said. “We recognized that there are thousands and thousands of insurance firms scrambling to figure out how to best utilize the tools available through the Internet and social media. We’ve spent the last two years honing our craft and implementing a system that’s helping insurance entities to use the available online resources to surpass their growth goals.”
Click here to read the full press release.
IMMS Adds Insurance Industry Marketing Expert
Insurance Marketing & Management Services (IMMS) has hired insurance marketing specialist Ted Huntington as assistant vice president of sales and marketing. IMMS President and CEO Adrian Holloway said Huntington will be responsible for helping the organization exceed its growth goals …
Click here to read the full press release.
Why Your Website Is Letting You Down
“Are you happy with your website?”
When I ask agency owners this question I get mixed responses that fall mainly into three categories …
Click here to read this article authored by Adrian Holloway in Rough Notes magazine’s October 2011 issue.
The Meaning of Life
If you’ve heard it once, you’ve heard it a thousand times: As a property/casualty agent, you’re sitting on your own personal gold mine of eager prospects for life, health, and annuity products, not to mention long term care and disability insurance, retirement and estate planning, and employee benefits …
Click here to read this article by Elisabeth Boone, CPCU, from Rough Notes magazine’s November 2010 issue.