Category Archives: Revenues

Create Revenues for your Agency

Why you need to change your marketing strategy

Posted ago by Insurance Marketing Expert

I’m going to tell you something that will shock you.  And it’s not a new concept.  In fact, this concept has been around for many years.  Stop designing your marketing strategy around new prospects and focus your attention on your …

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What does ROI mean in social media terms

Posted ago by Insurance Marketing Expert

When you hear the term, return on investment-also known as ROI, we tend to think of new customers due to a marketing or sales event.  We invest our time, efforts and money into a platform.  When we get new business …

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Let’s get you some good prospects!

Posted ago by Insurance Marketing Expert

Now that we have established why you should stick with online marketing as your marketing platform, lets concentrate on getting good solid prospects. First of all you need to determine if the leads that are coming through your virtual door …

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Creating leads, the easy way

Posted ago by Insurance Marketing Expert

Leads are important to every business, however not every lead is important.  Let me explain, most leads that come through your door are interested but not completely sold on what your business specializes in.  Maybe the leads that you’re seeing …

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The history of marketing

Posted ago by Insurance Marketing Expert

Marketing is your second most important aspect of your business.  Customers being the first, of course.  Marketing has had quite the history and has been on the forefront of the evolution.  Let’s take a look: In the beginning there were …

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What our members are saying

Posted ago by Insurance Marketing Expert

Karla Leonard-Davis, IMI Asset Management Company CA “I just learned that it would cost me around $4k a month to hire 3 separate professionals to manage my social media, blog and email marketing programs on a full time basis. I …

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Lunch and Learn

Posted ago by Insurance Marketing Expert

Have you ever considered hosting a mini seminar for your clients? I use to attend a Lunch N Learn when I was selling real estate. I showed up at a nice local restaurant, met some other agents and learned some …

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2012’s Top Search Terms/Websites

Posted ago by Insurance Marketing Expert

What was the top search term in 2012? Drum-roll please! “Burrrrr-r-r-r-r-r-r-r-r-r-r-r-r-r-r-r!” You got it! For the fourth year in a row, “Facebook” has taken the cake for the most popular search term, accounting for 4.13% of all U.S. originated searches in 2012. …

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Benefits You May Not Know of Having A Dedicated Email for AOM

Posted ago by Insurance Marketing Expert

Hello, For those of you who don’t know me, my name is Marissa and I am a proud teammate of Transformer Marketing. Today I wanted to take some time to talk to you about the importance of giving your AOM …

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