Email marketing tips you need to use right now

You have your social media marketing platform up and running and you are a loving it.  Facebook-check.  LinkedIn-Check.  Twitter-Check.  Email Marketing-wait, what? at

It’s important to make sure that you are in front of your customers on a regular basis.  Not all your customers (including decision makers) will pay attention to your Facebook page.  Maybe they are on LinkedIn.  The point is, if your customers aren’t paying attention to your social media campaigns, how do you get in front of them?

Email marketing is an essential part of your social media marketing strategy.   Now getting past the delete button or the spam folder is another story.  And it’s one every email marketer strives for.  In our expertise here’s what we think will help get your email opened and read.

  • Make it personal.  I hate getting those emails that sound like I’m one of the thousands of people who are getting this.  I want to know that there is something personal, just for me in that email.  Your customers will want the same personal attention.  Remembering your customer’s birthdays will help with the personal attention.
  • Don’t send out email just because.  If you have nothing to say, don’t say it.  If you have just upgraded your products or services or you are having a promotion, let your customers know about it.
  • Include a free tip or a short e-book in your email, as a way of saying, “Thank you for reading.”
  • Don’t 4get to use numbers!  It’s easy for eyes to get tired and start wandering.  By placing a numerical digit, 8, randomly, you will regain your reader’s attention.
  • Use a marketing service, like us!  Transformer Marketing knows hundreds of tips to keep your readers attention and increase your views!

For more information about our products and services, contact Transformer Marketing today!

Content provided by Transformer Marketing.

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