Rules of Engagement

Social Media is a powerful tool for any business.   Thanks to Facebook, Twitter, Reddit, Instagram, and other social media platforms, you are able to connect with your customers on a daily basis.  Not only will your social media presence and interactions with your current customers, it will also help you gain viewership with followers and potential customers.

The Law of Social Media Marketing

Marketing professionals jumped on the marketing bandwagon of social media when it first came to light.  Very quickly, we found that Facebook and Twitter are great outlets for our B2C (business to consumer) clients to focus on and LinkedIn is a great B2B (business to business) arena.  In order to achieve the optimum response, you have to follow some social media rules of engagement.

  1. You have to be a listener.  Pay attention to what your customers are saying and asking for.  Respond to their comments and make every effort to relate to your customer’s needs.connected
  2. Design a relevant and competent social media campaign that will gain your customer’s attention.  Trying to be something your not doesn’t work.
  3. Always choose quality over quantity.  Relating and connecting with your 500 customers on a daily basis is way better than having 5,000 followers/friends and not connecting with them.
  4. Patience is a virtue.  It certainly is in this case.  Don’t expect an overnight success.  With everything, a successful social media marketing campaign will take time to build.
  5. Be open to discussing your content with your connections and be willing to allow them to share it.  Maybe your article that you published on your blog is not relevant to your customer but your customer has a friend (who is your prospect) who can relate.
  6. Change things up.  Stop promoting yourself all the time.  Find out what’s happening in your town and discuss that.  Get some fun content that doesn’t have anything to do with your business.

Transformer Marketing has experts who are familiar with the rules of social media engagement.  For more information, please feel free to contact us.

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