5 Tricks For Expanding Your Insurance Agency’s Reach With Twitter

Twitter only appealed to the nerdiest Internet users when it first launched in 2006, but now it’s one of the most powerful free marketing tools online. Savvy insurance agencies can gather leads, connect with existing customers, and build their brand by using Twitter the right way.

1. Solve Local Problems

The search function on Twitter allows you to quickly find local people discussing issues you can solve with affordable insurance. For example, run regular searches for nearby shoppers complaining about high car insurance costs or issues with their home insurance policy provider.

2. Spread Your Content Around

If you use a blog or Facebook page to promote your business, get more eyes on your content by automatically creating tweets for each new piece you publish. There are numerous free or inexpensive tools that automate this process to keep your Twitter feed hopping.

3. Check On The Competition

How are your biggest competitors using social media to get new business? With a Twitter account, you can track the efforts of everyone else targeting consumers in your area. Find out about promotions and public events as soon as possible so you can respond with your own efforts.

4. Network With The Industry

Building connections with your policy underwriters and agencies in other parts of the country can give you access to all sorts of new resources. For a good source of new material when your own ideas for social media updates run low, follow the big names in the insurance industry for plenty of content to conveniently retweet.

5. Prove Your Expertise

Timely tweets discussing how insurance can help with trending topics and news stories show off your knowledge of the industry. Just three to five well-written messages a day can prove you really know your stuff.

It’s easy to start up a Twitter account, but making it successful takes a little more work. Get help with your social media marketing efforts to make your insurance agency shine online.

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