Is your product boring? Not if you do this

You have a blog.  Great.  You have a social media marketing platform.  Great.  You have a followers and subscribers.  Even better.  So what do you have to do next?  Make sure you are putting out interesting and captivating material.  But, I SocialPosthave a boring service/product.  That doesn’t matter, if GE can make marketing machines and subsequent components fun and interesting, so can you.  Want to know how?  Well here, let me help.

  • Find a mascot for your company.  Geico has the gecko and Allstate has Mayhem.  These guys are funny and quirky.  Take a look around for your mascot and get creative.
  • Personalize.  We can’t stress enough how important personalization is when it comes to marketing your brand.  Fans of the week on your Facebook page is a prime example of what I’m talking about.
  • Get silly.  This is a little vague, I know but allow me to explain.  Get some employees from your office to act out a script and make your own homemade commercials.  With insurance, there are a lot of fun things you can do (think about the meme showing a burning house down with the caption, ‘I think I killed the spider’).
  • Get your products in on the marketing action.  Send personalized email to your customers from your homeowners, auto, or life insurance.

Let your creative juices flow and don’t be afraid to try new things.  And speaking of trying new things, give Transformer Marketing a call.  I mean this is after all what we do.

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