Show me the money!

Transformer Marketing, CA, Return on investment As most of us know by now, ROI is the metric that shows how much the Return On your marketing Investments are.  In this article I will be going over a few topics that will show you the ROI of email marketing as well as give you some simple ideas on how to increase the ROI of your email marketing campaigns.

Email Marketing has a great ROI!

According to, 66% of companies rate the ROI of their email marketing campaigns as excellent or good. Now I don’t know about you, but I haven’t heard of another marketing channel except for SEO rated that high.

If you continue on with your research on the ROI of email marketing, you may come across these interesting facts

1.)    54% of emails that are sent by business are marketing messages! (Epsilon)

2.)    91% of consumers check their email daily (ExactTarget)

3.)    66% of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association)

With stats like these, you would have to be in la la land to not see the ROI of email marketing.

Content provided by our own David Hollenbeck of Transformer Marketing.


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